Marketing Manager | alfanar Electric

Job Purpose

Lead and direct comprehensive marketing strategies that drive product awareness, demand generation, and market growth for electrical products, ensuring alignment with the company's objectives. Conducting market research, collaborating with cross-functional teams, enhancing product visibility, monitoring performance, optimizing resource allocation, and fostering strong customer relationships while adhering to industry regulations and standards. Continuous assessment of the competitive landscape, successful product launches, and the generation of reports for strategic decision-making.

Key Accountability Areas

Marketing Strategy and Planning:

• Develop and execute marketing strategies aligning with company objectives.

• Define unique value propositions for electrical products and communicate them effectively.

• Plan, execute, and oversee marketing campaigns using various channels to create product awareness and generate demand.

Market Insights and Collaboration:

• Conduct market research to gain customer insights, analyze the competitive landscape, and identify growth opportunities.

• Collaborate with cross-functional teams to synchronize marketing efforts with company goals.

Brand Enhancement and Content Management:

• Enhance product visibility and reputation through branding, public relations, and promotions.

• Oversee the creation of marketing content, including product descriptions, brochures, and online materials.

Performance Monitoring and Resource Management:

• Monitor and analyze marketing performance using data-driven insights to optimize campaigns.

• Effectively manage the marketing budget, allocating resources for maximum ROI and financial targets.

Adaptation and Product Launch:

• Continuously assess the competitive landscape and adjust marketing strategies to maintain a competitive edge.

• Plan and execute successful product launches, coordinating with product development and sales teams for a smooth market introduction.

Customer Engagement and Satisfaction:

• Foster strong customer relationships, gather feedback, address inquiries, and ensure customer satisfaction.

Team Leadership and Compliance:

• Manage and provide guidance to the marketing team, setting objectives and ensuring team contribution.

• Ensure that marketing practices comply with relevant industry regulations and standards.

Reporting and Strategic Decision-Making:

• Generate and present regular reports on marketing performance to senior management for strategic decision-making.

Prescription and Pre-Qualification

• Develop and implement strategies to promote product prescriptions within target markets and industries.

• Secure pre-qualification status for products or services by preparing and submitting necessary documentation.

• Collaborate with technical teams to provide accurate specifications for consultants, engineers, and decision-makers.

• Build and maintain relationships with stakeholders to position the company’s products as preferred solutions.

• Organize seminars, presentations, and product demonstrations.

• Monitor and adapt strategies based on market feedback, industry trends, and competitor activities.

Role Accountability

HR Proficiency:

• Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
• Ability to recognize low performers and guide them to improve or release them.
• Ability to treat subordinates equally without any discrimination.
• Assessment criteria of subordinates is performance that leads to planned results.
• Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.

Responsibility:

• Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
• Able to anticipate problems and make the necessary proactive steps to prevent them
• Ability to take necessary and proper timely decisions.

Delivery:

• Deliver the required results in timely manner with required quality and cost.
• Making a Tangible Difference:
• Must make a tangible difference to his area of operation. and exceed business expectations.

Business Planning and Performance:

• Able to transform the corporate goals into business plans.
• Able to Plan, follow-up and execute those plans, whether they are annual or development plans.
• Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
• Provide periodic work progress reports.
• Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.

Organizational Development:

• Develop the organizational structure according to the current requirements taking into consideration future and development plans.
• Ensure availability of job descriptions for all job roles and deployment.

Business Process Improvements:

• Develop, coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.
• Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
• Promote the automated systems and using them fully, to spread its culture.

Quality:

• Quality is considered as alfanar’s prime competitive advantage as such, managers are expected to act accordingly.

Adaptation:

• Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, Safety and Environment:

• Ensure a safe, secure, and legal work environment as per the standard regulations.

Academic Qualification

Work Experience

Technical / Functional Competencies