Marketing Engineer | alfanar Electric

Job Purpose

To perform marketing and technical support activities through market analysis, product presentations, performance reporting, and documentation in order to support marketing planning and ensure the availability of accurate and reliable business information.

Key Accountability Areas

Market Research and Analysis

• Collect and analyze data related to market trends, customer requirements, and competitor activities.
• Monitor market developments and maintain updated market intelligence records.
• Prepare structured market analysis reports and presentations.

Technical Marketing Support

• Prepare and deliver product presentations and technical marketing materials.
• Translate product features and specifications into application-based information.
• Support technical training sessions for distributors, clients, and internal stakeholders.

Representation and Marketing Activities

• Participate in seminars, exhibitions, and marketing events to present product information.
• Provide technical support during marketing activities and promotional campaigns.
• Ensure the availability of required technical and product data for marketing use.

Market Development Support

• Collect data required for evaluating potential markets, distributors, and business partners.
• Assist in the preparation of market entry studies and related documentation.
• Maintain records of market development activities and findings.

Planning and Budget Support

• Assist in preparing marketing activity schedules and required planning inputs.
• Track marketing expenses and maintain proper expenditure records.
• Update planning and monitoring templates with actual data.

Performance Monitoring and Reporting

• Collect data related to marketing KPIs and campaign performance.
• Prepare periodic performance and activity reports.
• Highlight variances for review and evaluation.

Marketing Systems and Documentation

• Maintain marketing databases, records, and documentation.
• Ensure proper archiving and accessibility of marketing information.
• Support the enhancement of reporting tools and templates.

Continuous Improvement

• Identify opportunities to improve data accuracy, reporting methods, and work efficiency.
• Keep updated with market practices, product applications, and industry trends.

Role Accountability

HR Proficiency:

• Ability to obtain updated soft and technical skills related to the job

Delivery:

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-Solving:

• Solve any related problems arise and escalate any complex operational issues.

Quality:

• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements:

• Coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.

Compliance:

• Comply to related policy and procedures and work instructions.

Health, Safety, and Environment:

• Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Academic Qualification

Work Experience

Technical / Functional Competencies