Content Writer

Job Purpose

As a Content Writer at our institution, you will play a pivotal role in shaping our online presence and engaging with our audience. Your primary responsibilities will include:

Key Accountability Areas

1. Writing Marketing Articles: Craft compelling content to promote our organization's products and services across various platforms, including our blog and website.

2. Proofreading and Restructuring: Review and enhance existing texts, ensuring clarity, coherence, and adherence to brand guidelines.

3. Website and Social Media Updates: Keep our website and social media profiles current and engaging by regularly updating content and sharing relevant news and updates.

4. Newsletter Creation: Draft monthly letters and newsletters to keep our audience informed about our latest initiatives, events, and developments.

5. Interviewing Influencers and Industry Leaders: Conduct interviews with key influencers and leaders in our industry to provide valuable insights and perspectives to our audience.

6. Topic Research: Utilize online resources to identify trending topics and provide valuable content ideas to engage our customers.

7. Collaboration with Design Team: Work closely with our design team to enhance the visual appeal and format of our content, ensuring a seamless user experience.

8. Search Engine Optimization (SEO): Adhere to SEO best practices to improve our content's visibility and ranking on search engine results pages.

9. Timely Content Delivery: Ensure timely delivery of content according to our publishing plan, maintaining consistency and relevance.

10. Idea Generation: Generate innovative ideas for content across various topics relevant to our institution's field, keeping our audience engaged and informed.

11. Website Traffic Monitoring: Monitor website traffic and analyze exit rates to identify areas for improvement and optimize content performance.

Role Accountability

• Proficiency in grammatical and editorial rules across various content types, including scientific, marketing, medical, technical, and legal.
• Excellent written and verbal communication skills, with the ability to express ideas clearly and logically.
• Strong research and analysis skills to access accurate and reliable information.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Prior experience in content creation, preferably in a marketing or related field.
• Familiarity with SEO principles and best practices.
• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.

Work Experience

Technical / Functional Competencies