Regional Sales Manager | alfanar Electric

Job Purpose

To drive sales growth and achieve revenue targets in KSA and GCC, while overseeing non-sales operations in KSA to ensure efficiency, compliance, and alignment with company objectives.

Key Accountability Areas

Sales Leadership:

• Develop and execute strategic sales plans to achieve regional revenue targets in KSA and GCC.
• Identify and pursue new business opportunities, partnerships, and market expansion initiatives.
• Build and maintain strong relationships with key clients, partners, and stakeholders across the region.
• Monitor market trends, competitor activities, and customer needs to refine sales strategies.

Team Management:

• Lead, mentor, and motivate the regional sales team to achieve individual and collective goals.
• Set clear performance objectives, conduct regular evaluations, and provide constructive feedback.
• Foster a culture of collaboration, accountability, and excellence within the sales organization.

Operational Oversight:

• Oversee non-sales functions within KSA, including coordination with support teams to ensure operational efficiency.
• Work closely with cross-functional departments (e.g., logistics, customer service, and finance) to address regional challenges and opportunities.
• Ensure compliance with local regulations and company policies in non-sales activities.

Reporting and Analysis:

• Prepare and present detailed sales forecasts, performance reports, and market analysis to senior management.
• Use data-driven insights to refine sales strategies and decision-making processes.

Regional Representation:

• Act as the company’s representative for business activities, events, and forums in KSA and GCC.
• Promote the company’s brand, products, and services effectively in the region.

Role Accountability

HR Proficiency:

• Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
• Ability to recognize low performers and guide them to improve or release them.
• Ability to treat subordinates equally without any discrimination.
• Assessment criteria of subordinates is performance that leads to planned results.
• Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.

Responsibility:

• Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
• Able to anticipate problems and make the necessary proactive steps to prevent them
• Ability to take necessary and proper timely decisions.

Delivery:

• Deliver the required results in timely manner with required quality and cost.
• Making a Tangible Difference:
• Must make a tangible difference to his area of operation. and exceed business expectations.

Business Planning and Performance:

• Able to transform the corporate goals into business plans.
• Able to Plan, follow-up and execute those plans, whether they are annual or development plans.
• Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
• Provide periodic work progress reports.
• Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.

Organizational Development:

• Develop the organizational structure according to the current requirements taking into consideration future and development plans.
• Ensure availability of job descriptions for all job roles and deployment.

Business Process Improvements:

• Develop, coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.
• Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
• Promote the automated systems and using them fully, to spread its culture.

Quality:

• Quality is considered as alfanar’s prime competitive advantage as such, managers are expected to act accordingly.

Adaptation:

• Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, Safety and Environment:

• Ensure a safe, secure, and legal work environment as per the standard regulations.

Academic Qualification

Work Experience

Technical / Functional Competencies