SPECIALIST, DIGITAL MARKETING

Job Purpose

This position exists to perform digital marketing and initiatives efficiently, in timely manner and quality standards as per the defined policies and procedures to achieve departmental operational plans and developments.

Functional Responsibilities

• Implements digital marketing campaigns including lead generation, and remarketing campaigns on different platforms in coordination with sales and marketing teams.
• Executes organic search tactics for Google and other search engines like Bing
• Works with content and marketing teams to drive Search engine optimizatio "SEO"  in content creation and promotion
• Executes a proactive social media content calendar that is consistent with the company’s brand voice and supports the company’s online and offline marketing and public relations efforts, including: brand awareness, sales initiatives and special events
• Collaborates with eCommerce and/or marketing team members in executing social media components related to current promotions, lead generation and reengagement campaigns
• Engages with users across various platforms; where necessary act as the voice of alfanar customer service
• Monitors, response to and resolves social media-specific consumer inquiries/complaints in a timely and professional according to the SLA
• Monitors trends in social media channels, tools, and metrics and appropriately applies that knowledge to increase the effectiveness of the company’s social media efforts.
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

General Responsibilities

HR Proficiency:

• Ability to obtain updated soft and technical skills related to the job
• To have a vision and a plan for the career path and how to achieve it.

Delivery:

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-Solving:

• Solve any related problems arise and escalate any complex operational issues.

Quality:

• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements:

• Coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.

Compliance:

• Comply to related policy and procedures and work instructions.

Health, Safety, and Environment:

• Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Qualification

Experience

Skills