Sales Manager - Brownfield | alfanar Electric

Job Purpose

To drive sales growth by leading planning, customer engagement, and revenue generation activities, while ensuring alignment with company objectives, policies, and approved delivery capabilities. 

Key Accountability Areas

Sales Strategy and Revenue Growth

• Develop and execute sales plans to achieve revenue and growth targets
• Identify and pursue new business opportunities across assigned markets and customers
• Drive pipeline development, opportunity conversion, and recurring revenue growth

Commercial and Financial Management

• Own sales performance against budget, including revenue, margins, and profitability
• Monitor sales results and initiate corrective actions to address performance gaps
• Support pricing strategies, quotations, and commercial negotiations

Customer Relationship Management

• Build and maintain strong relationships with customers, consultants, and key stakeholders
• Lead commercial discussions, negotiations, and contract clarifications
• Address customer concerns and ensure high levels of customer satisfaction

Sales Coordination and Internal Alignment

• Coordinate with internal teams to ensure alignment between sold scopes and execution capabilities
• Support smooth handover of awarded contracts to delivery teams
• Participate in sales reviews, forecasting, and management reporting

Documentation and Order Management

• Ensure accuracy and completeness of sales documentation, proposals, and contracts
• Ensure sales orders are booked in line with company policies and system requirements
• Support invoicing planning and commercial follow-up with finance teams

Agreement and Contract Management

• Manage the lifecycle of customer agreements, including utilization tracking and renewals
• Drive contract value optimization through upselling and cross-selling opportunities

Market Intelligence and Improvement

• Monitor market trends, customer needs, and competitor activities
• Provide input to improve sales processes, tools, and offerings

Role Accountability

HR Proficiency:

• Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
• Ability to recognize low performers and guide them to improve or release them.
• Ability to treat subordinates equally without any discrimination.
• Assessment criteria of subordinates is performance that leads to planned results.
• Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.

Responsibility:

• Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
• Able to anticipate problems and make the necessary proactive steps to prevent them
• Ability to take necessary and proper timely decisions.

Delivery:

• Deliver the required results in timely manner with required quality and cost.
• Making a Tangible Difference:
• Must make a tangible difference to his area of operation. and exceed business expectations.

Business Planning and Performance:

• Able to transform the corporate goals into business plans.
• Able to Plan, follow-up and execute those plans, whether they are annual or development plans.
• Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
• Provide periodic work progress reports.
• Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.

Organizational Development:

• Develop the organizational structure according to the current requirements taking into consideration future and development plans.
• Ensure availability of job descriptions for all job roles and deployment.

Business Process Improvements:

• Develop, coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.
• Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
• Promote the automated systems and using them fully, to spread its culture.

Quality:

• Quality is considered as alfanar’s prime competitive advantage as such, managers are expected to act accordingly.

Adaptation:

• Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, Safety and Environment:

• Ensure a safe, secure, and legal work environment as per the standard regulations.

Academic Qualification

Work Experience

Technical / Functional Competencies