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Group overview:

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.


alfanar is involved in:

  • Electrical, Electromechanical and Civil Engineering Construction
  • Manufacturing and Marketing Electrical Construction Products
  • Allied Engineering Services


Our Main Divisions:

  • alfanar electric
  • alfanar Construction
  • alfanar Building Systems


alfanar electric

alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.


alfanar electric operates industries in:

  • Riyadh and Jubail, Saudi Arabia
  • Dubai, UAE
  • London, UK

alfanar has a development and engineering center in Chennai, India.


Industrial Complex, Riyadh

The center of alfanar’s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.

Spread across 700,000 square meters, the Complex houses alfanar’s facilities.

The Complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job Purpose

This position exists to perform project sales promotion & marketing activities efficiently, in timely manner and quality standards as per the defined policies and procedures to achieve departmental operational plans and developments.

Key Accountability Areas

  • Manage and monitor all the concerned incoming enquiries/tenders effectively and provide the best possible response to customer.
  • Prepare all supportive documents / samples / submittals and deliver It to customers to maximize alfanar chances.
  • Follow up with  department's coordinator / Demand planning to prepare required materials and ensure customer receiving materials.
  • Monitor and target competitors’ activity and report it to sales management.
  • Organize technical meetings, seminars and provide all available technical support to enhance the alfanar awareness and presence in the market after coordination with related parties.
  • Issue effective and timely reporting towards management.
  • Manage the customers in professional manner.
  • Identify and monitor all related projects and make a close follow-up to maximize realization.
  • Follow up of customer satisfaction (number of customers very satisfied).
  • Collect on time and clear all customer payment to avoid over-dues ( Zero over-dues).
  • Follow up and update data base for all projects( accuracy of data base update) through C4C.
  • Avoid wrong forecast may lead to stock financial cost forecasted stock.

Role Accountability

HR Proficiency:

  • Ability to obtain updated soft and technical skills related to the job
  • To have a vision and a plan for the career path and how to achieve it.


  • Perform the planned activities to meet the operational and development targets as per delivery schedules.
  • Utilize resources effectively to achieve objectives within efficient cost and time.
  • Provide a periodic report formatted by detailing the deviation and execution of planned tasks.


  • Solve any related problems arise and escalate any complex operational issues.


  • Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements:

  • Coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.


  • Comply to related policy and procedures and work instructions.

Health, Safety and Environment:

  • Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Academic Qualification

Bachelor Degree in Electrical Engineering

Work Experience

5 to 10 Years

Technical / Functional Competencies

Market Analysis
QA Key Performance Indicators
Market Segmentation Analysis
Consultative Sales
Marketing and Sales Strategies
Customer Relationship Marketing
Sales Forecasting
Joint Marketing
Sales Planning
Sales Promotions
Sales Research
Sales Trend Analysis
Solution Sales
Sales Fundamentals, Calls, Closings
Sales Presentations
Sales Technical Support
Sales Tools
Solution Sales Support

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